Taking Over the World by Marketing Effectively with Jeff Mendelson [Interview]

Summary

Hello Innovators! I am Dustin Miller the PolyInnovator. Today we are talking with Jeff Mendelson the founder of Effectivo.Social, a full service digital marketing agency, and is host of the ONE BIG TIP PODCAST! Jeff is based in Miami, FL, but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works, and what doesn't, in the the digital marketing space! Please note that #Zoom was acting up a lot during the recording, and despite strong editing to make it sound good; There is these weird points where the audio dips, please be patient with those as it is a really good episode! Stay tuned! Links: https://www.youtube.com/channel/UC3MDm42O-S92YTe5EaKiwuQ https://app.matchmaker.fm/profiles/guests/6bd615b4-ef7a-40cd-a43a-0f569ecdc08c https://jeffmendelson.com/onebigtip/ https://podcasts.apple.com/us/podcast/jeff-mendelsons-one-big-tip-podcast/id1490709667 https://www.facebook.com/jeff.mendelson.dm https://www.linkedin.com/in/jeffmendelson/ https://www.linkedin.com/company/jeffmendelson/ My site: https://polyinnovator.space/ Timestamps: 0:00 Intro 1:20 His Story 3:00 "Don't Promote me for anything" #Grimreaper 4:00 - 500 [MC] Building Someone else's dream 7:00 Crash.co and Looking for a job 8:00 Becoming a realtor 10:30 Keeping up with Changes 12:00 Finding the right people 13:30 What is a VA? #virtualassistant 16:00 Effectivo.social 19:30 You need to be doing everything #omnichannel 21:30 Owning your data 24:00 Know your client 27:00 Contextual Targeting 28:00 Cost benefit of paid ads 31:00 Tools we like to use https://www.teamwork.com/ notion.so "Make sure you have the process set up!" 33:30 "The Jeff Effectivo Social Way..." 35:00 It comes down to people you hire 37:00 - 39:00 Providing Value, and Understanding Yourself and Your Brand 38:45 - 40:00 "One of the hardest things of my entire career..." 43:00 What is Jeff's favorite part of content marketing? 45:00 Knowing what you should say no to 46:30 Creator in Chief 48:00 You're wearing all hats (....like a polymath! ;) ) 50:00 - 52:00 Cognizant of people's lives considering various timezones 53:00 Companies are going to be more open to online freelancers and online companies 55:00 Large increase in productivity 57:30 Matchmaker.fm 58:30 Batching vs Launching as we go 01:00:15 Trees of Knowledge 01:02:00 Abhishek Lahoti https://onesimplequestion.co/ 01:06:00 What have I learned by... 01:06:50 Content Repurposing 01:09:00 PolyInnovator's Strategy 01:13:00 Analytics, shortlinks, and Macro View 01:14:00 Outro and Call to Action